Free eBooks by Finkelstein, Jeff

Learn how to get your website to the top of the search engine listings in twelve easy steps. Learn about Local Search Engine Listings, why title tags matter, how to not confuse search engines with graphics and flash, and how sitemaps are like baby food for Google. Learn what matters for Keyword Density, as well as advanced techniques like reverse archeology and personalized search results. more...

Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to communicate with friends, colleagues and customers, following these twelve strategies will make your email more effective. more...