Free eBooks - Business & Economics - Marketing
Total eBooks in selected subject: 7
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Tips on how to reach customers through free publicity, networking, and your public image. Includes how to make news that generates media coverage, how to write a press release, where to post your profile, where and how to network, how to become known as an expert in your field, how to utilize internet marketing and what to write and speak about to attract an audience. more...
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This primer will give you tips and help you develop a strategy to increase your sales on Amazon and other locations. It has been written to be generic enough for either fiction or non-fiction books. These are proven marketing and promotional techniques used every single day by the author who is selling print and electronic copies of his books on a daily basis. more...
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Looking for a deeper exploration of the thinking about the rise of the Relationship Era? Winning in the Relationship Era: A New Model for Marketing Success, is a good place to start. This short book by Doug Levy provides historical context, background information and some practical tips for marketers facing the challenges and opportunities in this new marketing era. more...
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Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. more...
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How to squeeze more revenue, profit and cashflow from your employees and managers – by taking mentoring out of your boardroom and into your workforce more...
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Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits. more...
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Right now marketing is more important than ever. But what to do if your budget has been whacked by the economic downturn? Here are 20 no-cost marketing ideas to help you engage customers and spread the word without spending any cash. Tough times never last, but tough (and resourceful) marketers do. more...
