INTRODUCTION AND PLAN OF THE WORK. The annual labour of every nation is the fund which originally supplies it with all the necessaries and conveniencies of life which it annually consumes, and which consist always either in the immediate produce of that labour, or in what is purchased with that produce from other nations. According, therefore, as this produce, or what is purchased with it, bears a greater or smaller proportion to the number of... more...

CHAPTER I. Introductory. I venture to call this Essay 'Lombard Street,' and not the 'Money Market,' or any such phrase, because I wish to deal, and to show that I mean to deal, with concrete realities. A notion prevails that the Money Market is something so impalpable that it can only be spoken of in very abstract words, and that therefore books on it must always be exceedingly difficult. But I maintain that the Money Market is as concrete and... more...

MORALS IN TRADE AND COMMERCE The most beautiful thing about youth is its power and eagerness to make ideals, and he is unfortunate who goes out into the world without some picture of services to be rendered, or of a goal to be attained. There are very few of us who, at some time or another, have not cherished these ideals, perhaps secretly and half ashamed as though to us alone had come an inspiration of a career that should touch the... more...

THE FOUNDER'S PREFACE Despite all that can still be said against trade practices, against the business lies that are told, the false weights and measures that are used, the trade frauds to which the public is subjected, we are nearer a high commercial standard than ever before in the world's history. Man's confidence in man is greater than ever before, the commercial loss through fraud and dishonesty is constantly diminishing and standards are... more...

Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man, which... more...

PREFACE. Twenty years ago, there was no lovelier piece of lowland scenery in South England, nor any more pathetic in the world, by its expression of sweet human character and life, than that immediately bordering on the sources of the Wandle, and including the lower moors of Addington, and the villages of Beddington and Carshalton, with all their pools and streams. No clearer or diviner waters ever sang with constant lips of the hand which... more...

MARGARET'S CHRISTMAS TREE About Christmas time Margaret was accustomed to see things tucked out of sight whenever she came around, and her feelings were never hurt when her Pretty Aunt, or her Other Aunt, or her mother, or her grandmother said: "Don't you want to run down-stairs a little while, dear!" or, "Margaret, would you mind staying out of the sitting-room all this morning?" But this Christmas everybody said these things twice as often as... more...

The authors of this volume, while they sympathize with every honest effort to relieve the disabilities and sufferings of their sex, are confident that the chief cause of these evils is the fact that the honor and duties of the family state are not duly appreciated, that women are not trained for these duties as men are trained for their trades and professions, and that, as the consequence, family labor is poorly done, poorly paid, and regarded as... more...

P R E F A C E. ---o0o---                     IF it is of importance to study by what means a nation may acquire wealth and power, it is not less so to discover by what means wealth and power, when once acquired, may be preserved.                     The latter... more...

CREATING CAPITAL MONEY-MAKING AS AN AIM IN BUSINESS The object of this paper is to discuss money-making; to examine its prevalence as an aim among people generally and the moral standards which obtain among those who consciously seek to make money. The desire to make money is common to most men. Stronger or weaker, in some degree it is present in the mind of nearly every one. Now, how far does this desire grow to be an aim or object in our... more...